General Motors Canadian Hero Program
All of Canada thanks you. As do we.
In recognition of the selfless acts of service to our country and communities, General Motors is proud to show our appreciation by offering our Canadian Heroes a $1,000* bonus towards the purchase or lease of eligible new 2020 or 2021 Chevrolet, Buick, GMC or Cadillac vehicles.
Canadian Forces personnel, First Responders and Professional Healthcare Workers are eligible.* Plus, this great new offer can be combined with other retail offers and partner programs!
To participate, simply bring proof of eligibility* in to us. We’ll be able to answer any and all questions regarding eligible vehicles, down payments, trade-ins, combining offers and more.
Here Are A Few Frequently Asked Questions
Canadian Forces personnel who qualify for this program include:
- Active members
- Spouses* of any of the above including surviving spouses
First Responders personnel who qualify for this program include active:
- 911 dispatchers
- Spouses* of any of the above
Professional Healthcare Workers include anyone qualified/suited by education, training and/or the necessary licensing to perform a medical service at a Canadian hospital, clinic or nursing/retirement home, including:
- Professional Healthcare Workers
Which vehicles are eligible?
Most 2020 or 2021 models are eligible. See us for specific eligibility as some trim exclusions apply.
How many vehicles am I eligible to purchase, finance and/or lease?
There is no restriction on the number of vehicles an eligible individual can purchase/lease through the Heroes Bonus.
Can I share my Heroes Bonus?
Yes, you can share your bonus with your spouse.
Can I combine the Heroes Bonus with current retail incentives and other offers?
Yes, in most cases. Please get in touch with us for details.
Can I order a vehicle through this program, rather than choosing one from the current inventory?
Can I use a trade-in with the Heroes Bonus?
Yes. We are happy to provide more information on your specific trade-in.